Articles

5 Content Marketing Tips from the Powerful Women on ‘Game of Thrones’.

“Game of Thrones” embraces powerful female characters, with each week featuring impactful performances of complex characters by talented women.

The show’s themes of power, revenge, moral ambiguity, politics and identity have intrigued us for hundreds of years, however its female characters can also give you guidance on everything from career moves to the creative spark you didn’t know your marketing campaign was missing.

Pursuit Marketing's Lorraine Gray Declared Flexible Working Champion

Our very own Lorraine Gray, Operations Director, has been declared a champion of flexible working by Family Friendly Working Scotland.

Following a successful 10-year career in IT Lead Generation, Lorraine was part of a small team of 5 who formed Pursuit Marketing in January 2011.

For the past 6 years, Lorraine has been a leading force in the development of our award-winning health & wellbeing initiatives, which have supported Pursuit to exceed all growth targets, creating an unparalleled employer brand and reputation in the IT & communications industry.

Breakfast Club Launch

Another new week... another new initative for #TheWolfpack. On Monday the 14th of August we launched our brand new BREAKFAST CLUB  – serving free breakfast every morning, for our whole team!

We’re treating our staff to a daily selection of healthy breakfast options to encourage productivity and healthy living in line with our firm stance on employee wellbeing. Options include; Scrambled Eggs, Spinach, Granola, Yoghurt, Fruit, Wholemeal Bread, Avocado, Bagels, Nuts, Raisins, and more… & of course, washed down with hot drinks for those in need of their morning caffeine fix!

Content Marketing: Why You Should Do It, And How To Do It Correctly

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

69% of marketers say quality content is superior to direct mail and PR, and a further 86% state that content marketing is now an important part of their organisation’s overall marketing and communication strategy. Combine this knowledge with the fact that 72% of marketers are producing significantly more content than they did a year ago, you now must admit – we have your attention .