4ICG Group is delighted to announce that Software Advisory Service has been rebranded to become YourShortlist.

Software Advisory Service (SAS) was founded to address the challenges of software procurement by matching Member businesses with a personalised shortlist of software Partners supplying solutions in cyber security, cloud computing, HR, finance, ERP, CRM, and more.

Following a recent period of growth within 4icg, the Group decided that SAS would benefit from a refreshed brand identity to better reflect the bespoke recommendations and forward thinking, dynamic nature of the organisation.

So the digital marketing team at Pursuit set about creating a new brand identity.

YourShortlist was chosen as the new name as it conveys the most important aspect of the business; the clients and their tailored shortlist of software solutions.

The name perfectly reflects the company’s commitment to providing a truly bespoke service. Meanwhile, the bold new visual style aims to evoke a clear and easy to understand process delivered with the help of expert advice.

The Pursuit digital marketing team has been hard at work getting the word out to current Partners and Members about the new brand and we are delighted with the response so far.

We’re also pleased to have redesigned the company website to reflect the YourShortlist branding, which contains a suite of helpful online documents and resources.

While the name may have changed, the company’s commitment to clients remains the same.

Partners on the YourShortlist database will have access to leads, procurement advice, and other services to narrow down their prospects, while Members are provided with a free, bespoke list of their most suited partners and solutions based on their unique requirements.

The team at Pursuit is proud of the new YourShortlist name and brand, but that’s only the headline of what’s to come in terms of 4icg’s investment in buyer community growth and expansion of the Group.

Collectively 4icg now has offices across Europe including Malaga, Istanbul, Frankfurt, and our head office in Glasgow. This allows the team to service an even wider pool of regions than ever before and provide a localised service for clients.

The brand may have a new look, but the team still has the same passion for success and providing value for customers across every one of our offices.

Visit the YourShortlist website for more updates on the brand, service, software partners, and industry research.