Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

69% of marketers say quality content is superior to direct mail and PR, and a further 86% state that content marketing is now an important part of their organisation’s overall marketing and communication strategy. Combine this knowledge with the fact that 72% of marketers are producing significantly more content than they did a year ago, you now must admit – we have your attention .