Lead nurturing is an indispensable mechanism of your sales strategy, and the foundation of your sales pipeline.
Without a dedicated and well-planned lead nurturing programme, sales communications can lose momentum which may lead to missed revenue opportunities. At Pursuit, our specialist lead nurturing services ensure you maximise all opportunities.
Pursuit’s lead nurturing service ensures your valuable sales resource is optimised. Our sole objective is to manage your sales pipeline, prioritising prospects for pre-sales engagement and accurately forecasting conversion.
“In 2015 we conducted a pilot campaign with Pursuit to identify highly qualified sales opportunities for our Finance/ERP team. Based on the results of this project, we increased our activity and expanded the demand generation to include our HCM and CX solutions. We are actively planning our campaigns for 2017, and look forward to continued success.”
Hugo Whicher, UK SaaS Marketing Director Oracle