Pursuit - Best Channel Marketing Agency 2018?

On Friday, we got the news that Pursuit Marketing is a Finalist in the Best Channel Marketing Agency category at the CRN Sales and Marketing Awards 2018!  Pursuit don’t do Fridays, so we're delighted to share this with you today.

We're absolutely thrilled to be short-listed for this award, particularly as we were encouraged to enter by our clients.  We can safely say that 2018 is off to a really good start for us here at Pursuit Marketing, and while our people enjoy the benefits of our sustained growth...it’s always nice for our extraordinary results in the channel to be recognised within the industry.

The CRN Sales and Marketing Awards is one of the UK’s most prestigious awards, recognising and rewarding the achievements of the talented marketing teams that are responsible for making the British IT channel great. The shortlist is built and selected by a panel of marketing experts, and the winners will later be decided on by a separate panel of industry experts. The award brings together UK’s leading IT companies and it has always awarded exceptional examples of sales and marketing initiatives within the industry. 

There’s a lot that goes into even being considered for a CRN award, the nomination and shortlisting is testament to the investment we continually make in our people - whether that’s upskilling, improving personal wellbeing or just making this a great business to work for! The results speak for themselves, but we’d also like to thank each of our clients who were kind enough to share details of their experiences, and the outstanding results they have achieved with Pursuit.

Pursuit are very proud to be amongst a shortlist of highly regarded nominees. We do believe our unique Guarantees offer the channel unparalleled results - so fingers crossed the judges agree with us! We will find out on July 5th, when the Winners will be announced at a ceremony in London.


Pursuit Host A Christmas Party with The GK Experience for Glasgow's Disadvantaged Children


The GK Experience is Scottish charity working to improve the wellbeing of disadvantaged and vulnerable young people in Glasgow and the West of Scotland. We were delighted to work with The GK Experience for the second year running and throw a Christmas party for the kids.

For us, it’s the small things that really make Christmas special – so it was our aim give all 100 children supported by The GK Experience a hot meal, a fun-filled party, and a great Christmas gift. It may not sound like much, and we take these for granted every day, but without The GK Experience many of these children wouldn’t even have a hot meal over the Christmas holidays.

‘Holiday hunger’ is a real social issue for families with little income, children don’t receive their daily hot meal from school and families can really struggle to make ends meet, let alone feed and buy gifts for their children. So it was really important that we had a great Christmas meal for the kids.

Before preparations could begin we needed to raise the funds. We set up a just giving page and reached out to the public and our work, and personal, connections to ask for their support. In addition, we changed things up a bit for our clients this year – and instead of sending them our annual Pursuit Christmas Hamper, we donated the funds to The GK Experience Christmas party.

We were delighted to raise a total of £2,000, and had enough funds make the party go ahead. On Sunday the 10th of December, the GK experience volunteers were assisted by Pursuit to provide a full Christmas meal and a gift for each child, including gift cards, toys, makeup and other age-related items. And since The GK Experience know each child so well, everyone’s gifts were chosen specifically for them, so it was amazing to see their excitement on receiving such wonderful presents.

Santa made a guest appearance which was a special moment for our younger attendees, with Callum and Cassi from Clyde 1 providing fanastic music. Little Mix Magic tribute band got everyone on the dancefloor (even the adults!) and dance troop SoulClan provided an amazing performance, showing us how it’s really done! Overall it was a fantastic day and we cannot thank everyone enough for their donations and support.

Our Group Operations Director, Lorraine Gray, worked closely with The GK Experience and co-ordinated the event from start to finish, booking entertainment, contacting caterers for food donations and sourcing funding! But none of this would have been possible without the support of our clients, and contributors.

So, thank you to all our supporters.

By helping the GK experience, we have successfully gave 100 children an evening to forget about their difficult daily lives and experiencing the kind of Christmas we take for granted. Here at Pursuit we feel honoured to be part of such a great cause and we will continue to support the GK experience as much as we can. 

5 Content Marketing Tips from the Powerful Women on ‘Game of Thrones’.

“Game of Thrones” embraces powerful female characters, with each week featuring impactful performances of complex characters by talented women.

The show’s themes of power, revenge, moral ambiguity, politics and identity have intrigued us for hundreds of years, however its female characters can also give you guidance on everything from career moves to the creative spark you didn’t know your marketing campaign was missing.

Pursuit Marketing's Lorraine Gray Declared Flexible Working Champion

Our very own Lorraine Gray, Operations Director, has been declared a champion of flexible working by Family Friendly Working Scotland.

Following a successful 10-year career in IT Lead Generation, Lorraine was part of a small team of 5 who formed Pursuit Marketing in January 2011.

For the past 6 years, Lorraine has been a leading force in the development of our award-winning health & wellbeing initiatives, which have supported Pursuit to exceed all growth targets, creating an unparalleled employer brand and reputation in the IT & communications industry.

Breakfast Club Launch

Another new week... another new initative for #TheWolfpack. On Monday the 14th of August we launched our brand new BREAKFAST CLUB  – serving free breakfast every morning, for our whole team!

We’re treating our staff to a daily selection of healthy breakfast options to encourage productivity and healthy living in line with our firm stance on employee wellbeing. Options include; Scrambled Eggs, Spinach, Granola, Yoghurt, Fruit, Wholemeal Bread, Avocado, Bagels, Nuts, Raisins, and more… & of course, washed down with hot drinks for those in need of their morning caffeine fix!

Content Marketing: Why You Should Do It, And How To Do It Correctly

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

69% of marketers say quality content is superior to direct mail and PR, and a further 86% state that content marketing is now an important part of their organisation’s overall marketing and communication strategy. Combine this knowledge with the fact that 72% of marketers are producing significantly more content than they did a year ago, you now must admit – we have your attention .

As seen in Business Insider!

Great to see Pursuit recognised as innovators in Employee Benefits once again! We have been featured in this month's edition of Business Insider. Gym memberships, family friendly working patterns and 4 day weeks are just some of the innovative benefits we offer our employees. This has helped our business recruit and retain some of the most talented in the industry. 

If it's time for you to take the next step in your telemarketing or digital marketing career, why not do it with Scotland's Best Employer? #jointhewolfpack

Scottish Business Awards - another one for the cabinet!

After months of hype following the announcement of the Scottish Business Awards shortlist, we attended the event at the EICC on the 17th of November and had a great time celebrating the achievements of the Scottish business community. Over 2000 of the country’s most successful business people were in attendance to hear from keynote speaker Leonardo di Caprio, and to enjoy star studded entertainment from Simple Minds, Chris Evans and Rob Brydon.

But best of all - WE WON!!! Pursuit Marketing received the PwC People Innovation award, which celebrates those who “innovate to get the best from their people to deliver high levels of productivity, engagement and customer advocacy”, and as proud investors in our people, we are always delighted to see our efforts recognised.

A big thanks to everyone at the Scottish Business Awards for a great night, and to our amazing team for continuing to produce such exceptional results.


Jump Start To Our Weekend!

The #Wolfpack is getting back into gear, with an intense circuits class this morning!

 18 of our staff joined Dave at the Nuffield Health Fitness and Wellbeing gym this morning for an energizing start to the morning.

 Exercising all major muscle groups and incorporating cardio, Dave’s circuit class is heavy duty – good thing we have our three-day weekend ahead to recover!

 Our regular gym visits are all part of our award-winning Health and Wellbeing initiative, which we believe is at the core to our happy, healthy, motivated workforce.


Work Life Week 2016!


Its Work Life Week! To celebrate, we thought we’d explore how we invest in our staff and why we have such low sickness leave, and such high productivity and efficiency.

Pursuit has a happy, motivated workforce, the best in the world as far as we’re concerned! Our staff is our greatest asset, and so we invest a great deal of them. After all, you get out what you put in!

Our Health and Wellness Strategy is in place to maximise our employees’ personal happiness and satisfaction, and includes an onsite wellness coach and monthly visits from an NLP coach, aiding our employees in achieving their own personal goals.

We also have employees covered with all they could need to ensure a healthy lifestyle outside of work, supplying our employees with private health insurance, free gym memberships, and a stress helpline available in and out of work hours.

Across the board our staff are high-achievers, so we have all the right incentives in place to encourage this and ensure a productive workforce. These include industry-leading salaries and uncapped bonuses, as well as a £1000 training budget that supplies employees with development opportunities they deserve.

To top it all off, we also introduced a 4 day week for our staff, without lowering pay, meaning employees have more time to do the things that they love. After all, we only have one life, and who wants to spend it all in work?

But it’s not just us that invest in our staff, through all their hard-work and productivity, our employees have made Pursuit Marketing the success that it is today.  Work Life Week serves to remind us that work-life balance is vital to employees’ happiness, but also that the workplace should be somewhere your employees want to be. This is why we invest in our staff, and why Pursuit has achieved everything it has to date. I think Richard Branson put it best when he said, “Learn to look after your staff and the rest will follow.” Happy Work Life Week!